It is important to emphasize that I do not maintain any direct relationship with the brand or company; this project is part of the Webprocess course study, which focuses mainly on UI design.
High Fidelity Prototypes
Development of high-fidelity prototypes for the product, allowing validation of usability and efficient collection of customer feedback.
Style Guide
After completing the Wireframes, with an understanding of the essential elements required, a Style Guide was developed, which would guide the design of the screens in the high-fidelity prototype.
During prototyping, new components were incorporated to meet the identified needs throughout the process.
Wireframes
From the architecture and identified needs for the product, wireframes were developed that define the structure and layout of the site, emphasizing the arrangement of elements and the navigation experience.
Solution
Development of a well-structured site that conveys trust, focusing on providing personalized service and security to the customer;
Creation of an attractive online environment, with clear information, necessary functionalities, and easy navigation;
A section to address potential customer questions;
Customer evaluations and testimonials;
Highlighting information about privacy policies, transaction security, and guarantees offered to create a transparent and secure environment for customers;
Ensuring smooth and intuitive navigation, facilitating access to important information, product and service categories, without overwhelming the user with unnecessary options.
Persona
With analysis and interpretation of the data provided by the client, the creation of a persona to guide the decisions was carried out.
Sitemap
Having an understanding of the main tasks performed and the needs of the target audience, a structure for the product was defined.
Pains
Lack of customer confidence when buying high-value products through Instagram or on unknown websites;
Fear of being scammed by sellers and falling for online scams;
Difficulty in finding the best product, price, and security in online purchases.
Objectives
Generate trust and desire: create an environment that inspires trust and desire in customers when acquiring high-value products;
Attract customers: promoting brand identification;
Increase conversions: increase sales through a transparent and secure shopping experience;
Address doubts: provide clear information to eliminate customer doubts during the purchasing process;
Centralize information: Gather all relevant information in one place to facilitate user decision-making;
Differentiation: highlight the services offered by TKYO in relation to competitors.
A high-trust and high-quality online shopping experience
This real project was made in the WebProcess course, Tkyo emerges as a solution to provide a reliable and differentiated online shopping experience, focusing on high-quality products, with personalized service and affordable prices.
Context
In an increasingly digital scenario and with the growing offer of high-value products, trust and security in online shopping have become significant challenges for consumers. The use of social networks, such as Instagram, as a sales channel has brought concern and insecurity to customers when investing in high-value products. Tkyo emerges as a response to this gap in the market, bringing the proposal of personalized service, competitive prices, and the guarantee of a safe and transparent purchase.
The founder, Tiago Montes, driven by his passion for technology, felt the need to establish a platform that not only offered quality products but also conveyed trust and security to consumers.
A high-trust and high-quality online shopping experience
This real project was made in the WebProcess course, Tkyo emerges as a solution to provide a reliable and differentiated online shopping experience, focusing on high-quality products, with personalized service and affordable prices.
Context
In an increasingly digital scenario and with the growing offering of high-value products, trust and security in online shopping have become significant challenges for consumers.
The use of social networks, such as Instagram, as a sales channel has brought concern and insecurity to customers when investing in high-value products.
Tkyo emerges as a response to this gap in the market, bringing the proposal of personalized service, competitive prices, and the guarantee of a secure and transparent purchase.
The founder, Tiago Montes, driven by his passion for technology, felt the need to establish a platform that not only offered quality products but also conveyed trust and security to consumers.
Objectives
Generate trust and desire: create an environment that inspires trust and desire in customers when purchasing high-value products;
Attract customers: promoting brand identification;
Increase conversions: increase sales through a transparent and secure shopping experience;
Address doubts: provide clear information to eliminate customer doubts during the purchasing process;
Centralize information: gather all relevant information in one place to facilitate user decision-making;
Differentiation: highlight the services offered by TKYO in relation to competitors.
Wireframes
From the architecture and identified needs for the product, wireframes were developed that define the structure and layout of the site, emphasizing the arrangement of elements and the navigation experience.
Pains
Lack of customer confidence when buying high-value products through Instagram or on unknown websites;
Fear of being scammed by sellers and falling for online scams;
Difficulty in finding the best product, price, and security in online purchases.
Persona
With analysis and interpretation of the data provided by the client, the creation of a persona to guide the decisions was carried out.
Sitemap
Having an understanding of the main tasks performed and the needs of the target audience, a structure for the product was defined.
Solution
Development of a well-structured website that conveys trust, focusing on offering personalized service and security to the customer;
Creation of an attractive online environment, with clear information, necessary features and easy navigation;
A section to address potential customer inquiries;
Customer evaluations and testimonials;
Highlighting information about privacy policies, transaction security, and guarantees offered to create a transparent and secure environment for customers;
Ensuring smooth and intuitive navigation, facilitating access to important information, product and service categories, without overwhelming the user with unnecessary options.
Wireframes
From the architecture and the identified needs for the product, wireframes were developed that define the structure and layout of the site, emphasizing the arrangement of elements and the navigation experience.
Guia de Estilo
After completing the Wireframes, with an understanding of the essential elements required, a Style Guide was developed, which would guide the design of the screens in the high-fidelity prototype.
During prototyping, new components were incorporated to meet the identified needs throughout the process.
High Fidelity Prototypes
Development of high-fidelity prototypes for the product, allowing validation of usability and efficient collection of customer feedback.
It is important to emphasize that I do not maintain any direct relationship with the brand or company; this project is part of the Webprocess course study, which focuses mainly on UI design.
A high-trust and high-quality online shopping experience
This real project was made in the WebProcess course, Tkyo emerges as a solution to provide a reliable and differentiated online shopping experience, focusing on high-quality products, with personalized service and affordable prices.
Context
In an increasingly digital scenario and with the growing offering of high-value products, trust and security in online shopping have become significant challenges for consumers.
The use of social networks, such as Instagram, as a sales channel has brought concern and insecurity to customers when investing in high-value products.
Tkyo emerges as a response to this gap in the market, bringing the proposal of personalized service, competitive prices, and the guarantee of a secure and transparent purchase.
The founder, Tiago Montes, driven by his passion for technology, felt the need to establish a platform that not only offered quality products but also conveyed trust and security to consumers.
Objectives
Generate trust and desire: create an environment that inspires trust and desire in customers when acquiring high-value products;
Attract customers: promoting brand identification;
Increase conversions: increase sales through a transparent and secure shopping experience;
Address doubts: provide clear information to eliminate customer doubts during the purchasing process;
Centralize information: Gather all relevant information in one place to facilitate user decision-making;
Differentiation: highlight the services offered by TKYO in relation to competitors.
Pains
Lack of customer confidence when buying high-value products through Instagram or on unknown websites;
Fear of being scammed by sellers and falling for online scams;
Difficulty in finding the best product, price, and security in online purchases.
Persona
With analysis and interpretation of the data provided by the client, the creation of a persona to guide the decisions was carried out.
Sitemap
Having an understanding of the main tasks performed and the needs of the target audience, a structure for the product was defined.
Solution
Development of a well-structured website that conveys trust, focusing on offering personalized service and security to the customer;
Creation of an attractive online environment, with clear information, necessary functionalities and easy navigation;
A section to address potential customer questions;
Customer evaluations and testimonials;
Highlighting information about privacy policies, transaction security, and guarantees offered to create a transparent and secure environment for customers;
Ensuring smooth and intuitive navigation, facilitating access to important information, product and service categories, without overwhelming the user with unnecessary options.
Style Guide
After completing the Wireframes, with an understanding of the essential elements required, a Style Guide was developed, which would guide the design of the screens in the high-fidelity prototype.
During prototyping, new components were incorporated to meet the identified needs throughout the process.
High Fidelity Prototypes
Development of high-fidelity prototypes for the product, allowing validation of usability and efficient collection of customer feedback.
It is important to emphasize that I do not maintain any direct relationship with the brand or company; this project is part of the Webprocess course study, which focuses mainly on UI design.